it makes a lot more sense for me to scale up with a 3PL. It's basically, how much would it cost for me to run fulfillment myself? I'll have all these employees, and you break it down to your forecasted volume, and then you go crap. Why? In a company's early days, the calculation is simple. I was okay with paying a nice premium, especially in the beginning. It was balancing the utility of outsourcing it with the cost. Prior to going with them, the decision was quite clear. In terms of fulfillment, we initially started with Shipmonk. The education of your potential customers before that conversion is the death sentence to many other companies. None of our customers are going to know what CBG is unless we educate them. It's also the burden of I'm going to take the harder road. Our advantage thankfully is because it is such a personal project in a sense so much thought was put into this product. They grow into the market, they buy cheap flower, and they go to market. It's filling a massive demand that has just existed and no one else has really taken on the burden of the bottom-up structure. Basically, I am just creating my perfect product. It's the highest quality flower I can get and it's the best flavor profile. I don't want to have to roll this up myself, I want it to be like cigarettes. I found medicinal weed without THC and then I addressed every possible factor I could in terms of what is my dream product. So essentially, I had to create my own medicine. Medical cannabis was helpful, however, I am very sensitive to THC and I can't spend my days getting high when I need to treat my anxiety. After that, I developed really severe mental health disorders (stress and anxiety disorders). Being prescribed 400mg of Adderall a day and doing that for 6 months. It was born out of a need for my own personal anxiety medication.
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